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,ĂďĞƌ Ͳ News ,ĂďĞƌ DĞƌŬĞnjŝ Ͳ News Center
ϭϬ͘ hůƵƐůĂƌĂƌĂƐŦ 7ƐƚĂŶďƵů ,ŦƌĚĂǀĂƚ &ƵĂƌŦ͕ <ƺƌĞƐĞů dŝĐĂƌĞƟŶ zĞŶŝ DĞƌŬĞnjŝ KůŵĂLJĂ ,ĂnjŦƌůĂŶŦLJŽƌ
ϭϬƚŚ /ŶƚĞƌŶĂƟŽŶĂů /ƐƚĂŶďƵů ,ĂƌĚǁĂƌĞ &Ăŝƌ WŽŝƐĞĚ ƚŽ ĞĐŽŵĞ Ă EĞǁ ,Ƶď ĨŽƌ 'ůŽďĂů dƌĂĚĞ
KŶ LJŦů ƂŶĐĞ dƺƌŬŝLJĞ͛ŶŝŶ ŚŦƌͲ Launched ten years ago
ĚĂǀĂƚ ƐĞŬƚƂƌƺŶƺ ƵůƵƐůĂƌĂͲ ǁŝƚŚ ƚŚĞ Ăŝŵ ŽĨ ĐŽŶŶĞĐƟŶŐ
ƌĂƐŦ ĂůŦĐŦůĂƌůĂ ďƵůƵƔƚƵƌŵĂ Turkey’s hardware sector
ŚĞĚĞĮLJůĞ ďĂƔůĂLJĂŶ 7ƐƚĂŶͲ ǁŝƚŚ ŝŶƚĞƌŶĂƟŽŶĂů ďƵLJĞƌƐ͕
ďƵů ,ŦƌĚĂǀĂƚ &ƵĂƌŦ͕ ďƵŐƺŶ the Istanbul Hardware
ƵůĂƔƨŒŦ ƂůĕĞŬ͕ njŝLJĂƌĞƚĕŝ Fair is now recognized—
ƉƌŽĮůŝ ǀĞ ƟĐĂƌĞƚ ŚĂĐŵŝLJůĞ thanks to its current scale,
LJĂůŶŦnjĐĂ dƺƌŬŝLJĞ͛ŶŝŶ ĚĞŒŝů͕ ǀŝƐŝƚŽƌ ƉƌŽĮůĞ͕ ĂŶĚ ƚƌĂĚĞ
ǀƌĂƐLJĂ ǀĞ D E ƂůŐĞͲ volume—as one of the
Ɛŝ͛ŶŝŶ ĞŶ ƂŶĞŵůŝ ƐĞŬƚƂƌĞů most important industry
ŽƌŐĂŶŝnjĂƐLJŽŶůĂƌŦ ĂƌĂƐŦŶĚĂ events not only in Turkey
ŐƂƐƚĞƌŝůŝLJŽƌ͘ ϭϴʹϮϭ <ĂƐŦŵ but across the Eurasia and
ϮϬϮϲ ƚĂƌŝŚůĞƌŝ ĂƌĂƐŦŶĚĂ 7ƐͲ MENA regions. Schedu-
ƚĂŶďƵů &ƵĂƌ DĞƌŬĞnjŝ͛ŶĚĞ ůĞĚ ĨŽƌ EŽǀĞŵďĞƌ ϭϴʹϮϭ͕
ĚƺnjĞŶůĞŶĞĐĞŬ ϭϬ͘ hůƵƐͲ ϮϬϮϲ͕ Ăƚ ƚŚĞ /ƐƚĂŶďƵů džƉŽ
ůĂƌĂƌĂƐŦ 7ƐƚĂŶďƵů ,ŦƌĚĂǀĂƚ Center, the 10th Interna-
&ƵĂƌŦ͕ ŽŶƵŶĐƵ LJŦůŦŶĚĂ ĚĂŚĂ ƟŽŶĂů /ƐƚĂŶďƵů ,ĂƌĚǁĂƌĞ
Őƺĕůƺ ƵůƵƐůĂƌĂƌĂƐŦ ŬĂƨůŦŵŦ͕ Fair is set to shape the fu-
ŐĞŶŝƔůĞLJĞŶ ƐĂƨŶ ĂůŵĂ ĂŒŦ ǀĞ ĂƌƚĂŶ ƟĐĂƌĞƚ ƉŽƚĂŶƐŝLJĞůŝLJůĞ ƐĞŬƚƂͲ ture of the industry in its milestone tenth year, driven by stronger
ƌƺŶ ŐĞůĞĐĞŒŝŶĞ LJƂŶ ǀĞƌŵĞLJĞ ŚĂnjŦƌůĂŶŦLJŽƌ͘ ŝŶƚĞƌŶĂƟŽŶĂů ƉĂƌƟĐŝƉĂƟŽŶ͕ ĂŶ ĞdžƉĂŶĚŝŶŐ ƉƌŽĐƵƌĞŵĞŶƚ ŶĞƚǁŽƌŬ͕
ĂŶĚ ŝŶĐƌĞĂƐĞĚ ƚƌĂĚĞ ƉŽƚĞŶƟĂů͘
'ĞƌŝĚĞ ŬĂůĂŶ ĚŽŬƵnj LJŦů ďŽLJƵŶĐĂ ƺƌĞƟĐŝůĞƌŝ͕ ĚŝƐƚƌŝďƺƚƂƌůĞƌŝ͕ ŝƚŚĂͲ
ůĂƚĕŦůĂƌŦ͕ ŝŚƌĂĐĂƚĕŦůĂƌŦ ǀĞ ƉƌŽĨĞƐLJŽŶĞů ƐĂƨŶ ĂůŵĂ ŚĞLJĞƚůĞƌŝŶŝ ĂLJŶŦ Having brought together manufacturers, distributors, impor-
ĕĂƨ ĂůƨŶĚĂ ďƵůƵƔƚƵƌĂŶ ŽƌŐĂŶŝnjĂƐLJŽŶ͕ dƺƌŬ ŚŦƌĚĂǀĂƚ ƐĞŬƚƂƌƺŶƺŶ ƚĞƌƐ͕ ĞdžƉŽƌƚĞƌƐ͕ ĂŶĚ ƉƌŽĨĞƐƐŝŽŶĂů ƉƵƌĐŚĂƐŝŶŐ ĚĞůĞŐĂƟŽŶƐ ƵŶĚĞƌ
ŬƺƌĞƐĞů ƉĂnjĂƌůĂƌĚĂŬŝ ŐƂƌƺŶƺƌůƺŒƺŶƺ ĂƌƨƌĂŶ ĞŶ ƂŶĞŵůŝ ƉůĂƞŽƌŵͲ one roof over the past nine years, the event has become a key
ůĂƌĚĂŶ ďŝƌŝ ŚĂůŝŶĞ ŐĞůĚŝ͘ &ƵĂƌ͕ LJĂůŶŦnjĐĂ ƺƌƺŶůĞƌŝŶ ƐĞƌŐŝůĞŶĚŝŒŝ ďŝƌ ƉůĂƞŽƌŵ ĨŽƌ ƐƟŶŐ ƚŚĞ ǀŝƐŝďŝůŝƚLJ ŽĨ ƚŚĞ dƵƌŬŝƐŚ ŚĂƌĚǁĂƌĞ ƐĞĐƚŽƌ
ĂůĂŶ ĚĞŒŝů͖ LJĞŶŝ ŝƔ ŽƌƚĂŬůŦŬůĂƌŦŶŦŶ ŬƵƌƵůĚƵŒƵ͕ ŝŚƌĂĐĂƚ ďĂŒůĂŶƨůĂƌŦͲ in global markets. The fair stands out not merely as a venue for
ŶŦŶ ŐĞůŝƔƟŒŝ ǀĞ ƐĞŬƚƂƌƺŶ ƟĐĂƌĞƚ ŚĂƌŝƚĂƐŦŶŦŶ LJĞŶŝĚĞŶ ƔĞŬŝůůĞŶĚŝŒŝ ƉƌŽĚƵĐƚ ĚŝƐƉůĂLJƐ͕ ďƵƚ ĂƐ Ă ƐƚƌĂƚĞŐŝĐ ŵĞĞƟŶŐ ƉŽŝŶƚ ǁŚĞƌĞ ŶĞǁ
ƐƚƌĂƚĞũŝŬ ďŝƌ ďƵůƵƔŵĂ ŶŽŬƚĂƐŦ ŽůĂƌĂŬ ƂŶĞ ĕŦŬŦLJŽƌ͘ ďƵƐŝŶĞƐƐ ƉĂƌƚŶĞƌƐŚŝƉƐ ĂƌĞ ĨŽƌŐĞĚ͕ ĞdžƉŽƌƚ ĐŽŶŶĞĐƟŽŶƐ ĂƌĞ ĚĞǀĞůŽ-
ped, and the industry’s trade landscape is reshaped.
ϵ͘ &ƵĂƌĚĂŶ ZĞŬŽƌ ^ŽŶƵĕůĂƌ
ZĞĐŽƌĚͲ ƌĞĂŬŝŶŐ ZĞƐƵůƚƐ ĨƌŽŵ ƚŚĞ ϵƚŚ &Ăŝƌ
ϮϬϮϱ LJŦůŦŶĚĂ ŐĞƌĕĞŬůĞƔƟƌŝůĞŶ ϵ͘ hůƵƐůĂƌĂƌĂƐŦ 7ƐƚĂŶďƵů ,ŦƌĚĂͲ
ǀĂƚ &ƵĂƌŦ͕ ŽƌŐĂŶŝnjĂƐLJŽŶ ƚĂƌŝŚŝŶŝŶ ĞŶ ďĂƔĂƌŦůŦ ĞĚŝƐLJŽŶůĂƌŦŶĚĂŶ dŚĞ ϵƚŚ /ŶƚĞƌŶĂƟŽŶĂů /ƐƚĂŶďƵů ,ĂƌĚǁĂƌĞ &Ăŝƌ͕ ŚĞůĚ ŝŶ ϮϬϮϱ͕ ǁĞŶƚ
ďŝƌŝ ŽůĂƌĂŬ ŬĂLJŦƚůĂƌĂ ŐĞĕƟ͘ dŽƉůĂŵ ϯϳϱ ŬĂƨůŦŵĐŦ ĮƌŵĂ͕ ϵϴ ƺůͲ ĚŽǁŶ ŝŶ ŚŝƐƚŽƌLJ ĂƐ ŽŶĞ ŽĨ ƚŚĞ ĞǀĞŶƚ͛Ɛ ŵŽƐƚ ƐƵĐĐĞƐƐĨƵů ĞĚŝƟŽŶƐ͘
ŬĞĚĞŶ ŐĞůĞŶ Ϯϴ͘ϵϭϱ ƉƌŽĨĞƐLJŽŶĞů njŝLJĂƌĞƚĕŝLJůĞ ďƵůƵƔƚƵ͘ ƵŶůĂƌŦŶ ƚŽƚĂů ŽĨ ϯϳϱ ĞdžŚŝďŝƟŶŐ ĐŽŵƉĂŶŝĞƐ ĐŽŶŶĞĐƚĞĚ ǁŝƚŚ Ϯϴ͕ϵϭϱ ƉƌŽĨĞƐ-
ϲ͘ϰϱϱ͛ŝŶŝ LJƵƌƚ ĚŦƔŦŶĚĂŶ ŐĞůĞŶ ƐĞŬƚƂƌ ƉƌŽĨĞƐLJŽŶĞůůĞƌŝ ŽůƵƔƚƵƌĚƵ͘ ƐŝŽŶĂů ǀŝƐŝƚŽƌƐ ĨƌŽŵ ϵϴ ĐŽƵŶƚƌŝĞƐ͖ ŽĨ ƚŚĞƐĞ͕ ϲ͕ϰϱϱ ǁĞƌĞ ŝŶĚƵƐƚƌLJ
&ƵĂƌ ďŽLJƵŶĐĂ ŐĞƌĕĞŬůĞƔƟƌŝůĞŶ ďŝŶůĞƌĐĞ ŝƔ ŐƂƌƺƔŵĞƐŝ͕ LJĞŶŝ ĚŝƐƚͲ ƉƌŽĨĞƐƐŝŽŶĂůƐ ĨƌŽŵ ĂďƌŽĂĚ͘ dŚŽƵƐĂŶĚƐ ŽĨ ďƵƐŝŶĞƐƐ ŵĞĞƟŶŐƐ
ƌŝďƺƚƂƌůƺŬ ĂŶůĂƔŵĂůĂƌŦŶĂ͕ ŝŚƌĂĐĂƚ ďĂŒůĂŶƨůĂƌŦŶĂ ǀĞ ƵnjƵŶ ǀĂĚĞůŝ held during the fair paved the way for new distributorship ag-
ƟĐĂƌŝ ŝƔ ďŝƌůŝŬůĞƌŝŶĞ njĞŵŝŶ ŚĂnjŦƌůĂĚŦ͘ ƌĞĞŵĞŶƚƐ͕ ĞdžƉŽƌƚ ĐŽŶŶĞĐƟŽŶƐ͕ ĂŶĚ ůŽŶŐͲƚĞƌŵ ĐŽŵŵĞƌĐŝĂů ĐŽůůĂ-
ďŽƌĂƟŽŶƐ͘
Ƶ ƚĂďůŽ͕ 7ƐƚĂŶďƵů ,ŦƌĚĂǀĂƚ &ƵĂƌŦ͛ŶŦŶ ĂƌƨŬ LJĂůŶŦnjĐĂ ďƂůŐĞƐĞů ďŝƌ
ĞƚŬŝŶůŝŬ ŽůŵĂĚŦŒŦŶŦ͖ ƵůƵƐůĂƌĂƌĂƐŦ ƐĂƨŶ ĂůŵĂ ƉƌŽĨĞƐLJŽŶĞůůĞƌŝŶŝŶ This picture demonstrates that the Istanbul Hardware Fair is no
ƚĂŬǀŝŵůĞƌŝŶĚĞ LJĞƌ ĂůĂŶ Őƺĕůƺ ďŝƌ ƟĐĂƌĞƚ ƉůĂƞŽƌŵƵŶĂ ĚƂŶƺƔƚƺͲ longer merely a regional event; ...demonstrates that it has evol-
ŒƺŶƺ ŐƂƐƚĞƌŝLJŽƌ͘ ǀĞĚ ŝŶƚŽ Ă ƉŽǁĞƌĨƵů ƚƌĂĚĞ ƉůĂƞŽƌŵ ŽŶ ƚŚĞ ĐĂůĞŶĚĂƌƐ ŽĨ ŝŶƚĞƌŶĂƟ-
onal purchasing professionals.
<ƺƌĞƐĞů dĞĚĂƌŝŬ ŝŶĐŝƌŝŶĚĞ dƺƌŬŝLJĞ͛ŶŝŶ ZŽůƺ 'ƺĕůĞŶŝLJŽƌ
dƵƌŬĞLJ͛Ɛ ZŽůĞ ŝŶ ƚŚĞ 'ůŽďĂů ^ƵƉƉůLJ ŚĂŝŶ /Ɛ ^ƚƌĞŶŐƚŚĞŶŝŶŐ
ƺŶLJĂ ƟĐĂƌĞƟŶĚĞ ƐŽŶ LJŦůůĂƌĚĂ LJĂƔĂŶĂŶ ĚƂŶƺƔƺŵ͕ ƺƌĞƟŵ ŵĞƌͲ
ŬĞnjůĞƌŝŶŝŶ ǀĞ ƚĞĚĂƌŝŬ njŝŶĐŝƌůĞƌŝŶŝŶ LJĞŶŝĚĞŶ ƔĞŬŝůůĞŶŵĞƐŝŶĞ ŶĞͲ dŚĞ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ŝŶ ŐůŽďĂů ƚƌĂĚĞ ŝŶ ƌĞĐĞŶƚ LJĞĂƌƐ ŚĂƐ ůĞĚ ƚŽ Ă
ĚĞŶ ŽůĚƵ͘ ǀƌƵƉĂ ďĂƔƚĂ ŽůŵĂŬ ƺnjĞƌĞ ďŝƌĕŽŬ ƺůŬĞ͕ ŐƺǀĞŶŝůŝƌ͕ ŚŦnjůŦ ƌĞƐŚĂƉŝŶŐ ŽĨ ƉƌŽĚƵĐƟŽŶ ŚƵďƐ ĂŶĚ ƐƵƉƉůLJ ĐŚĂŝŶƐ͘ Ɛ ŵĂŶLJ ĐŽƵŶƚ-
ǀĞ ƐƺƌĚƺƌƺůĞďŝůŝƌ ƚĞĚĂƌŝŬ ƐĂŒůĂLJĂďŝůĞĐĞŬ LJĞŶŝ ƺƌĞƟŵ ŵĞƌŬĞnjůĞͲ ƌŝĞƐͶƉĂƌƟĐƵůĂƌůLJ ŝŶ ƵƌŽƉĞͶƐĞĞŬ ŽƵƚ ŶĞǁ ƉƌŽĚƵĐƟŽŶ ĐĞŶƚĞƌƐ
ϱϮ ŒƵƐƚŽƐ Ͳ ƵŐƵƐƚ ϮϬϮϲ
