Festo, shaping the future of automation, has become the “Automation Excellence” partner of WIN EURASIA 2026.
WIN EURASIA 2026, with the motto "Moving Forward with Automation," will focus on innovative automation solutions that form the cornerstone of future technologies. Through its "Automation Excellence" partnership with Festo, WIN EURASIA is creating a new experience area. This partnership aims to facilitate collaboration between people and machines, bringing the next-generation automation approach – focused on efficiency, flexibility, and sustainability in production – to the field. Visitors will have the opportunity to experience solutions directly adaptable to their own production processes, enabling faster decision-making and more predictable operational performance.
WIN EURASIA 2026, organized by Hannover Fairs Turkey, will open its doors for the 32nd time at the Istanbul Fair Center between June 10-13, under the motto "Moving Forward with Automation." As in previous years, the fair, which is preparing to bring together industry professionals under one roof in a wide range of fields from production technologies to automation, from digital transformation to sustainable production solutions, focuses on the new era where automation is evolving from a hardware-centric structure to a data, software, and integration axis. In line with this vision, WIN EURASIA, which has signed an “Automation Excellence” partnership with Festo, a global giant in industrial automation, aims to present end-to-end solutions, ranging from on-site production needs to digital engineering processes, to visitors with concrete applications.
Needs-based solution scenarios can be followed
With the “Automation Excellence” partnership, visitors will be offered a holistic experience where they can follow all the needs-based solution scenario processes. This structure, ranging from digitized pneumatic systems to the “seamless connectivity” approach in electrical automation, from reliable fluid control in process automation to integrated production scenarios supported by digital engineering tools, will be brought together in a single experience area. Visitors will be able to; By directly observing processes ranging from component level to system integration and data-driven decision-making mechanisms, they can create a clear roadmap for solutions adaptable to their own production structures.
“Visitors can expect a holistic experience where different automation technologies work together in harmony.”
Festo Turkey General Manager Tolga Kutlu pointed out that the “Automation Excellence” partnership, which they launched with WIN EURASIA 2026, brings together global expertise in automation with on-site production needs. Kutlu, noting that participating as an “Automation Excellence” partner at WIN EURASIA 2026, which brings together industry professionals under one roof, means much more than just attending the fair, said: “WIN EURASIA, one of the most important industrial gatherings in the region, brings technology providers and decision-makers together on the same platform. Therefore, we see the fair as a strategic platform where ideas and concrete applications that accelerate transformation are shared. For this reason, within the scope of the partnership we have implemented, we aim to respond to the need for efficiency, flexibility, and sustainability in production and to demonstrate our automation approach with concrete examples in the field. We want to enable our visitors to see in detail the applications that will solve their own needs and to create the right roadmap.
In this context, a holistic experience awaits visitors at our stand, where different automation technologies work in harmony. We will present a comprehensive engineering approach supported by ‘longlife learning’ in didactics, digitalization in pneumatics, fluid control in process automation, and ‘seamless connectivity’ and digital tools in electrical automation, all in one place. Furthermore, we will showcase lifelong learning..." “We are also strongly positioning our focus. Beyond a classic product showcase, we are moving forward with a conceptual approach. Visitors will be able to see solutions ranging from components to systems and digital experiences, addressing a specific need. This will allow them to implement the right technology in the right application, enabling faster implementation and more predictable business performance. Most importantly, visitors will find clear answers to the question ‘Where should I start?’ with examples adaptable to their own processes,” she stated.
“We aim for the ‘Automation Excellence’ partnership to be a concrete point of reference.”
Sena Mengül, Project Manager of Hannover Fairs Turkey WIN EURASIA, stated that the fair is designed as a platform where real-world applications in production processes can be experienced, going beyond the classic product display approach. Mengül stated, “In this period of accelerating transformation in industry, understanding the impact of these technologies in the field is as critical as access to them. With the exhibition concept we have created, we aim to bring our holistic structure, ranging from component level to system integration, data flow, and digital engineering processes, to our visitors. We are taking this approach a step further through our “Automation Excellence” partnership with Festo. Throughout the exhibition, our visitors will be able to directly observe how different automation technologies work together, how data is transformed into meaningful insights in production processes, and how these insights accelerate decision-making mechanisms. We aim for this experience area to become a concrete point of reference for companies seeking to achieve efficiency, flexibility, and sustainability in production.”