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ĚŝƌĞŶĕůŝůŝŬ͟ ŝĕŝŶ ĞŶ ŬƌŝƟŬ ƵŶƐƵƌƵŶ ĚĂ ďƵ ďƺƚƺŶƐĞů LJĂŬůĂƔŦŵ ŽůͲ ĂĐƟǀĞ ƚŽ ƉƌŽĂĐƟǀĞ ŵĂŶĂŐĞŵĞŶƚ͕ ĂŶĚ ƚŚĂƚ ƚŚŝƐ ŚŽůŝƐƟĐ ĂƉƉƌŽĂ-
ĚƵŒƵŶƵ ďĞůŝƌƟLJŽƌ͘ ĐŚ ŝƐ ƚŚĞ ŵŽƐƚ ĐƌŝƟĐĂů ĞůĞŵĞŶƚ ĨŽƌ ͞ĚŝŐŝƚĂů ƌĞƐŝůŝĞŶĐĞ͘͟
DĂLJ &ƌĞŶ PƌŶĞŒŝ͗ ŝũŝƚĂů KŵƵƌŐĂ ŝůĞ <ŦƌŦůŐĂŶůŦŒŦ ƔŵĂŬ The May Fren Example: Overcoming Fragility with a Digital Ba-
ckbone
ϳϬ͛ƚĞŶ ĨĂnjůĂ ƺůŬĞLJĞ ŝŚƌĂĐĂƚ LJĂƉĂŶ ŽƚŽďƺƐ ǀĞ ŬĂŵLJŽŶ ĨƌĞŶ ƐŝƐͲ
ƚĞŵůĞƌŝ ƺƌĞƟĐŝƐŝ DĂLJ &ƌĞŶ͛ŝŶ ĚĞŶĞLJŝŵŝ͕ ďƵ LJĂŬůĂƔŦŵŦŶ dƺƌŬ ƐĂͲ The experience of May Fren, a manufacturer of bus and truck
ŶĂLJŝƐŝŶĚĞŬŝ ŐƺŶĐĞů ƂƌŶĞŬůĞƌŝŶĚĞŶ ďŝƌŝ ŽůĚƵ͘ ϱϬ͘ϬϬϬ͛ĚĞŶ ĨĂnjůĂ ďƌĂŬĞ ƐLJƐƚĞŵƐ ĞdžƉŽƌƟŶŐ ƚŽ ŵŽƌĞ ƚŚĂŶ ϳϬ ĐŽƵŶƚƌŝĞƐ͕ ŚĂƐ ďĞĐŽ-
ŵĂůnjĞŵĞLJŝ LJƂŶĞƚŵĞŶŝŶ ŐĞƟƌĚŝŒŝ njŽƌůƵŒƵŶ ƺƐƚĞƐŝŶĚĞŶ ŐĞůŵĞŬ me a current example of this approach in Turkish industry. To
ŝƐƚĞLJĞŶ ƔŝƌŬĞƚ͕ / ^ ŝƔ ďŝƌůŝŒŝLJůĞ ŬĞŶĚŝ ƚĞĚĂƌŝŬ njŝŶĐŝƌŝ ĚŝŶĂŵŝŬůĞƌŝͲ overcome the challenge of managing more than 50,000 mate-
ŶĞ ƵLJŐƵŶ ͞ŝŶƚĞƌĂŬƟĨ LJƂŶĞƟŵ ƐŝƐƚĞŵŝ͟ ŬƵƌĚƵ͘ ƌŝĂůƐ͕ ƚŚĞ ĐŽŵƉĂŶLJ ƉĂƌƚŶĞƌĞĚ ǁŝƚŚ / ^ ƚŽ ĞƐƚĂďůŝƐŚ ĂŶ ŝŶƚĞƌĂĐƟ-
ve management system tailored to its supply chain dynamics.
^ĂƨŶ ĂůŵĂĚĂŶ ƺƌĞƟŵĞ͕ ƐĞǀŬŝLJĂƩĂŶ ƐĂƨƔ ƐŝƉĂƌŝƔŝŶĞ ŬĂĚĂƌ ƚƺŵ
ƚĞĚĂƌŝŬ njŝŶĐŝƌŝŵŝnjŝŶ ŬĞŶĚŝ ĂƌĂƐŦŶĚĂ ŚĂďĞƌůĞƔƟŒŝ ĐĂŶůŦ ďŝƌ ƐŝƐͲ May Fren’s expert team explained that they have established a
ƚĞŵ ŬƵƌĚƵŬůĂƌŦŶŦ ďĞůŝƌƚĞŶ DĂLJ &ƌĞŶ͛ŝŶ ƵnjŵĂŶ ĞŬŝďŝ͕ ďƵ LJĂƉŦŶŦŶ ůŝǀĞ ƐLJƐƚĞŵ ƚŚĂƚ ĐŽŵŵƵŶŝĐĂƚĞƐ ǁŝƚŚ ƚŚĞŝƌ ĞŶƟƌĞ ƐƵƉƉůLJ ĐŚĂŝŶ͕
/ ^͛ŦŶ ƐƵŶĚƵŒƵ ĞƐŶĞŬůŝŬ ƐĂLJĞƐŝŶĚĞ ƐƚĂŶĚĂƌƚůĂƌŦŶ ƂƚĞƐŝŶĚĞ͕ ƚĂͲ ĨƌŽŵ ƉƵƌĐŚĂƐŝŶŐ ĂŶĚ ƉƌŽĚƵĐƟŽŶ ƚŽ ƐŚŝƉƉŝŶŐ ĂŶĚ ƐĂůĞƐ ŽƌĚĞƌƐ͘
ŵĂŵĞŶ ŬĞŶĚŝ ŝŚƟLJĂĕůĂƌŦŶĂ ŐƂƌĞ ŐĞůŝƔƟƌŝůĚŝŒŝŶŝ ĂŬƚĂƌĚŦ͘
dŚĞLJ ĞdžƉůĂŝŶĞĚ ƚŚĂƚ ƚŚŝƐ ƐƚƌƵĐƚƵƌĞ͕ ƚŚĂŶŬƐ ƚŽ ƚŚĞ ŇĞdžŝďŝůŝƚLJ ŽīĞ-
ƌĞĚ ďLJ / ^͕ ŚĂƐ ďĞĞŶ ĚĞǀĞůŽƉĞĚ ďĞLJŽŶĚ ƐƚĂŶĚĂƌĚƐ ĂŶĚ ĞŶƟƌĞůLJ
DĂLJ &ƌĞŶ ƂƌŶĞŒŝ͕ ƐĂŶĂLJŝĐŝůĞƌŝŶ ŬƺƌĞƐĞů ŬƌŝnjůĞƌĞ ŬĂƌƔŦ ĚĂŚĂ ĚĂͲ tailored to their needs.
LJĂŶŦŬůŦ ŚĂůĞ ŐĞůĞďŝůŵĞƐŝ ŝĕŝŶ ĚŽŒƌƵ ƚĞŬŶŽůŽũŝ ŽƌƚĂŬůŦŒŦŶŦŶ ƂŶĞͲ
ŵŝŶŝ ŽƌƚĂLJĂ ŬŽLJƵLJŽƌ͘ / ^͕ ŐĞůŝƔƟƌĚŝŒŝ ĂŶŝĂƐ ZW ǀĞ ŬĞŶĚŝ LJĂnjŦͲ
ůŦŵ ŐĞůŝƔƟƌŵĞ ƉůĂƞŽƌŵƵ dZK/ ŝůĞ ƔŝƌŬĞƚůĞƌŝŶ ͞ŚĂnjŦƌ ŬĂůŦƉůĂƌ͟ The May Fren example demonstrates the importance of the ri-
LJĞƌŝŶĞ ŬĞŶĚŝ ĚŝŶĂŵŝŬůĞƌŝŶĞ ƵLJĂƌůĂŶĂďŝůĞŶ ĕƂnjƺŵůĞƌ ƺƌĞƚŵĞƐŝͲ ght technology partnership for industrialists to become more
ŶĞ ŝŵŬąŶ ƚĂŶŦLJŽƌ͘ resilient to global crises. With its Canias ERP and its own
ƐŽŌǁĂƌĞ ĚĞǀĞůŽƉŵĞŶƚ ƉůĂƞŽƌŵ͕ dZK/ ͕ / ^ ĞŶĂďůĞƐ ĐŽŵƉĂŶŝĞƐ
/ ^ zĞƚŬŝŶůŝŬ DĞƌŬĞnjŝ >ŝĚĞƌŝ ĞůĂů ŝůŐŝŶ͕ ŬŽŶƵLJůĂ ŝůŐŝůŝ ŽůĂƌĂŬ ƚŽ ĚĞǀĞůŽƉ ƐŽůƵƟŽŶƐ ƚŚĂƚ ĂƌĞ ĂĚĂƉƚĂďůĞ ƚŽ ƚŚĞŝƌ ŽǁŶ ĚLJŶĂŵŝĐƐ͕
ƔƵŶůĂƌŦ ƐƂLJůĞĚŝ͗ ͞^ĂŶĂLJŝĐŝůĞƌ ŝĕŝŶ ĂƌƨŬ ŵĞƐĞůĞ ƐĂĚĞĐĞ ŵĂůŝLJĞƚͲ ƌĂƚŚĞƌ ƚŚĂŶ ƌĞůLJŝŶŐ ŽŶ ͞ŽīͲƚŚĞͲƐŚĞůĨ͟ ƐŽůƵƟŽŶƐ͘
ůĞƌŝ ĚƺƔƺƌŵĞŬ ĚĞŒŝů͖ ďĞŬůĞŶŵĞĚŝŬ ƔŽŬůĂƌĂ ŬĂƌƔŦ ŬŦƌŦůŵĂLJĂŶ͕
ĂLJĂŬƚĂ ŬĂůĂďŝůĞŶ LJĂƉŦůĂƌ ŬƵƌŵĂŬ͘ ŝnj ĚĞ / ^ ŽůĂƌĂŬ ƔŝƌŬĞƚůĞƌŝŶ Celal Bilgin, IAS Competence Center Leader, commented on the
ŬĞŶĚŝ ĚŝũŝƚĂů ŽŵƵƌŐĂůĂƌŦŶŦ ŝŶƔĂ ĞƚŵĞůĞƌŝŶĞ ŝŵŬąŶ ǀĞƌŝLJŽƌƵnj͘ ŵĂƩĞƌ͗ ͞&Žƌ ŝŶĚƵƐƚƌŝĂůŝƐƚƐ͕ ƚŚĞ ŝƐƐƵĞ ŝƐ ŶŽ ůŽŶŐĞƌ ũƵƐƚ ĂďŽƵƚ ƌĞ-
ŝũŝƚĂů ĚŝƌĞŶĕůŝůŝŬ͕ ŝƔ ĚƺŶLJĂƐŦŶŦŶ ŐĞůĞĐĞŬƚĞŬŝ ĞŶ ƂŶĞŵůŝ ƌĞŬĂďĞƚ ducing costs; it’s about building structures that can withstand
ĂǀĂŶƚĂũŦ ŽůĂĐĂŬ͘͟ unexpected shocks and remain undamaged. At IAS, we enable
companies to build their own digital backbones. Digital resi-
ůŝĞŶĐĞ ǁŝůů ďĞ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĐŽŵƉĞƟƟǀĞ ĂĚǀĂŶƚĂŐĞ ŝŶ ƚŚĞ
future of business.”
14 ƌĂůŦŬ Ͳ ĞĐĞŵďĞƌ ϮϬϮϱ
